What is Asian Street Fashion?
Street fashion is a fashion that is claimed not to have originated from studios but
from streetwear from the grassroots. Street fashion is commonly synonymous with the
culture of teens, which is found most frequently in major urban centers.
Among the younger generations, particularly Millennials and Generation Z, Asian
style streetwear has become increasingly popular. But what does Asian street fashion
refer to? It is possible to grasp and break down this issue into three key street patterns
Korean Streetwear
With the emergence of Kpop and its foreign influence, Korean street style fashion
has started to truly boom worldwide. With the new Kpop groups of women and men,
fans have flocked more than ever to appreciate and take influence from their street
style.
South Korea's bustling capital is quite a hot spot for trendy folks, particularly
every season during Seoul Fashion Week. For both existing and aspiring designers,
people flock to the city to watch runway shows.
Chinese Streetwear
You've already seen the videos by now if you're on Tik Tok, an infinite stream of
incredibly-dressed Chinese influencers walking down the streets of the Beijing and
Chengdu fashion districts. The video goes into slow motion as each person turns to look
at the camera, making their already icy-cool stare-downs appear even more badass.
These videos have become popular and have made it possible for foreign
viewers like us to take note of their changing street style. User @eromei will see some
of the most famous videos shared on Tiktok about Chinese streetwear, with her videos
featuring these trendy individuals hitting as high as 20 million views.
Japanese Streetwear
While Japanese street fashion is known for its combination of diverse styles and
genres, and there is no one brand that can reliably cater to all fashion classes, Japan's
vibrant fashion industry is fed and funded by the tremendous demand generated by the
fashion-conscious population. The three core brands of Japanese apparel are also said
to be Issey Miyake, Yohji Yamamoto, and Comme des Garçons.
However, their streetwear fashion can be divided into certain divisions within
Japan, such as Lolita, Ganguro, Visual Kei, Kimono Style, and more.
Lolita: A distinct female street style typically seen in Japan's metropolitan
regions, such as Harajuku. Normally, their costumes are very luxurious in the
way they are dressed.
Visual Kei: The Japanese rock music industry popularized the style. Via their
distinctive hairstyles and lavish clothing, Visual Kei can best be detected. The
western equivalent to the punk rock style can better grasp this style.
Kimono Style: The style of Kimono is mainly inspired by their choice of
traditional culture and clothes. Since kimonos in Japan are still worn on a daily
basis, their style has continued to evolve to appeal to a younger audience. The
Kimono style has grown to include a fusion of both traditional and contemporary
Asian streetwear elements.
Vietnamese Streetwear
While it can be possible to ignore boutiques tucked into secret side-streets at first
sight, the halls of international shopping in city centers are not. A walk along Dong Khoi
Lane, stretching through District 1 of Ho Chi Minh City, reveals the degree to which
Western brands aspire to make a mark in both physical presence and name recognition.
While you can always see "Made in Vietnam" on products from Nike, North Face,
Lacoste, and more the nation has turned decades of exponential economic growth from
just a manufacturing center to a legal market for consumer wear. And Ho Chi Minh City,
Vietnam's largest city and economic epicenter, hosted its first locations in the last two
years of fast-fashion stores such as Zara, H&M, Forever 21, with a strong middle class
hungry to share in global culture and commerce.
Thailand Streetwear
Thailand's fashion scene is very distinct from the rest of the country. They
receive 90% of the releases from their shop, though and most of them are sold out
during the first hour. With just a few defining themselves and increasing their popularity
in the scene there a lot of new faces came and went. It has created a huge increase in
sneaker-heads and enthusiasts as shoes become more popular. It was very difficult to
find people going back five or ten years ago who would spend more than $3,000 on a
pair of shoes, but now things are different.
Thailand has one of the world's fastest-rising middle classes, so the economy is
growing at a phenomenal pace as more consumers have a higher disposable income.
Every year, we even have a few sneaker events and it seems that the trend is growing
increasingly. Some brands say that in the past 18-36 months, the rise in sneaker sales
in Thailand is one of the top countries in the world.
Written by Nazreen Ali from Temecula, California
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